WE are Samel Investment Holding Ltd


Samel Investment Holding Ltd is a respected global institution that operates to the very highest standards and invests strategically to achieve superior and sustainable returns. Since our inception in 1991, Samel Investment Holding Ltd has built a major global portfolio spanning multiple asset classes and regions whilst staying true to our heritage. We are proud to be both an important building block of the Nation, and a respected professional global investor. We have built a major global portfolio that now spans a broad range of asset classes and regions. We have done so by investing and managing funds in a professional, strategic and prudent manner; and by simultaneously developing Samel Investment Holding Ltd into a dynamic, multinational, world-class investment house. At Samel Investment Holding Ltd, we are driven by our values and principles. We work to live up to our reputation of excellence and integrity. Integrity is an important part of who we are as an organisation. We believe that honesty and professionalism are fundamental to our role as one of the major investment companies in the Emirate. Samel Investment Holding Ltd plays a major role in the various fields of industry and investment. We create value for our customers, shareholders, employees and community and enjoy an excellent reputation in the market. Samel Investment Holding Ltd aims to be the largest and most successful organization in the region. It also intends to build on this platform to become, on a global scale, the most significant international company in the Middle East. The success of Samel Investment Holding Ltd is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sectors. A clients centric focus has enabled Emaar Finance to grow its business by responding to the changing needs of the clients and societies in which it operates. Samel Investment Holding Ltd is committed to offering customers an unequalled choice of the world's best financial brands with exceptional standards of customer service.

DEBT FINANCING

Samel Investment Holding Ltd supports businesses in emerging markets by providing medium-to long-term debt financing through loans and guaranties to eligible investments. By complementing the private sector, Samel Investment Holding Ltd can provide financing in countries where conventional financial institutions often are reluctant or unable to lend. Samel Investment Holding Ltd can meet the long-term capital investment financing needs of any size business in a wide variety of industries such as information technology, oil & gas, health care, education, infrastructure, telecommunications, financial services, housing, and agribusiness. The majority of Samel Investment Holding Ltd's financing is used to cover the capital costs - such as design/engineering services, facility construction or leasehold improvements, and equipment—associated with the establishment or expansion of the foreign investment (the “project”). Samel Investment Holding Ltd can also work with financial institutions to fund the expansion of lending capacity - such as microfinance, small business lending or mortgage lending in a foreign market. If you represent a pooled investment vehicle or a non-bank financial institution seeking debt-funding, please read more about Samel Investment Holding Ltd support for these financial structures. Emaar Finance does not consider financing requests that are solely for the purpose of making an acquisition, though limited acquisition costs may be financeable if additional capital will be expended to expand or rehabilitate the investment. Samel Investment Holding Ltd does not finance stand-alone export transactions. Debt investments, which we make directly to companies and financial institutions as well as through funds, are an additional medium through which we capital. We have long adopted a flexible approach towards investing, and debt (in all forms) helps to enable us to meet a greater range of capital needs and direct capital towards opportunities with the greatest potential for job creation.

asset management

In order to invest successfully, we formulate a portfolio management process to ensure that your investments are managed as a spectrum of diversified investments rather than unrelated individual holdings. Wealth portfolio management mandate allows you to sit down with your relationship manager and define your investment policy. This investment policy defines your investment objectives (e.g. preservation of capital, risk tolerance, expected rate of return), constraints (e.g. client's values or ethics) and management style of the various asset classes contained in your portfolio. We then transform these investment policies to a tailor-made portfolio suited to your person. Our goal is to continuously add value for clients through rigorous bottom-up and top-down fundamental analysis, seeking an absolute-return driven strategy by investing in the equity markets of the Middle East and North Africa (MENA). We also provide our clients access to the world of fixed income products, with the coverage starting from the basics of plain vanilla bonds and Sukuks, to reach a variety of structured products and notes across the globe. Furthermore, we maintain an extensive experience in managing money market portfolios, being one of the pioneers in the GCC region in providing such a service. The team, through well established relationships with counter-parties across the MENA region in general and U.A.E in particular, is able to provide access to lucrative money market investment opportunities. Samel Investment Holding Ltd’s Asset Management Group professionals are dedicated to develop customized and optimal investment strategies for both individuals and institutions, by focusing on each client’s profile, financial goals, and risk tolerance. With Assets Under Management (AUM) of around USD860 million, we offer: Discretionary Portfolio Management, Fund Management, Advisory services and innovative investment products covering a wide range of asset classes. Our philosophy is to establish long-term partnerships with both individual and institutional investors based on professionalism and integrity, resulting in superior returns to the parties involved. We are highly committed to serve the clients’ various needs based on honesty, transparency and trust.

investment strategy

Our investment strategy has remained consistent for over 25 years: we specialize in financing businesses that are undergoing change in capital structure, strategy, operations or growth and start ups. We target companies with a defensible core business, mature products or services, sustainable revenues, established customer relationships, and that have reached a transition point in their lifecycle presenting an opportunity for transformation. Our financial expertise and significant in-house resources allow us to be flexible in investment structure, type and size. Since our founding, we have carved out divisional assets through corporate-divestitures, partnered with family-owned businesses and management teams, grown companies through industry consolidation strategies, and have taken public companies private. This flexibility allows us to be opportunistic so we can uncover optimal investments for the benefit of the companies we invest in as well as our investment partners. Additionally, operational transformation is key to the value we create. Our in-house Operations team works exclusively with our portfolio companies and collaborates closely with management teams to establish viable operational blueprints, launch marketing and product initiatives, determine areas to invest for growth, and build stronger and better companies.

We apply a consistent investment approach across North America, Asia and Europe. The ability to invest in multiple geographies provides us with an effective platform to deploy capital across a diverse set of businesses, capture opportunities in a variety of geographic regions, and create measurable value for our investment partners and portfolio companies. At Samel Investment Holding Ltd we have a firm commitment to conduct our business using best industry practices and in a transparent manner while at the same time offering an unmatched access to the financial markets in the GCC. We value and cultivate relationships with significant partners such as banks, brokerage houses, audit firms, other investment companies, large family businesses and government entities.

Our partners and shareholders are at the center of our strategic approach. We seek to be the enabler and catalyst to bring together the right partners and jointly deploy our respective market access, expertise and capital to create sustainable competitive advantages. Samel Investment Holding Ltd is aware of the long-term impact of its investments on the environment, its host communities, partners and shareholders. We carefully evaluate each opportunity and invest as per the companies guidelines. The GCC is our geographical horizon in PE. We will deploy our capital in efficient assets, as there are more and more opportunities stemming from divestures and refocus on core business operated by many groups. With our capital development, we assist companies in developing countries, in the design and implementation of their expansion strategies.

Why Us


why choose us


We are guided by our client’s financial objectives but believe that solid research is fundamental to sound investment decisions. We employ teams of experienced analysts who regularly gather in-depth, first-hand information on the financial markets, and they recognize that a "one-size-fits all" approach is not optimal. We believe that an investment decision should not be made lightly. In addition to providing extensive research, our investment professionals go to great lengths to determine the difference between the fundamental value of a company and its price in the marketplace.

  • Integrity is an important part of who we are as an organisation. We believe that honesty and professionalism are fundamental to our role as the leading investment house in the MENA region.
  • We believe in a long-term approach for asset selection. It is part of the big-picture view our investment professionals take of the companies or assets in which we invest on behalf of our clients.
  • Our expert Investment team ensures that your individual risk profile is assessed so that we can cater to your specific and precise investment needs.
  • Overall, our processes are driven by a robust technological base as embodied in our best-in-class asset management software and bloomberg terminals for up-to-the-minute information on the domestic economy and global financial markets.